[DOWNLOAD] "Tales from Under the Rim" by Ron Buist # Book PDF Kindle ePub Free
eBook details
- Title: Tales from Under the Rim
- Author : Ron Buist
- Release Date : January 31, 2011
- Genre: Biographies & Memoirs,Books,Business & Personal Finance,
- Pages : * pages
- Size : 2465 KB
Description
"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." — The Ottawa Citizen.
Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations.
In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.
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